DIRECTV launched a new application which allows the user to watch on different screens (via streaming) the content that the company offers. For this, it generated an advertising campaign that contains different animated banners trafficked on several websites. The design of the banners is based on the launch concept, which uses capital sins to encourage users to get to know the application. In addition to this, the banners are also used to inform users about matches or sporting events that may increase their interest in acquiring the product.

View more